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Download
Media Kit PDF |
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Every
household in Pakistan receives
bills whether it is monthly
bank statement, a phone bill,
gas bill, electric bill or water
bill. Customers open and read
their bills and account statements
as they contain relevant information
either at individual or household
level. Bills and statement are
often viewed more than once,
as they usually are left in
a pile or pinned to board until
they are paid or filed. It is
natural for consumers to spend
more time looking at their bills,
statements and customer correspondence
than other stand-alone forms
of advertising. |
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Utility
bills give you the capability
to deliver your advertising
message to 29.1
million households of
Pakistan through WAPDA, KESC,
SSGC, PTCL and SNGPL collectively
with in 20 working days. Our
unique subscriber base is 19.5
million nationwide. On average
6.5 persons are living per house.
Our total population is 160
million as per latest census
report. In Pakistan there are
24.61 million households. This
means our reach is 79.23% on
the basis of unique households
which is greater than newspaper
and TV subscribers. One bill
is viewed by minimum three persons
and generates 7 ad views/ impression
till the bill is paid as per
market research. |
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Through
PowerAD, you can advertise on
utility bills, undeniably the
most powerful instruments with
which you can penetrate into
any and every household in Pakistan.
Now you can customize your advertising
campaign by specifying the regions,
cities, particular areas within
a city and even the number of
households that you want to
reach. With thoroughly adaptable
packages, PowerAD will help
your brand to break through
the clutter of everyday advertising
and strike head-on at the very
core of your niche market. |
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PowerAD
- giving advertisements a new
language to speak. |
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