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| Marketing
Tools |
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| Advertising
on utility bills is an extremely effective marketing
tool for building brand awareness, image and equity.
Most advertisers have used this medium for regular
advertising and consumer promotions to get maximum
targeted reach. Given below are four key reasons
to go on an advertising trip with PowerAD. |
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•
Regular Product Advertising
• Consumer
Promotions
• Corporate Campaigns
•
Marketing Research |
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| Regular
Product Advertising |
| Regular
advertising or recall advertising is always required
and highly recommended by marketers to register
the advertising message in the consumer mind. You
can use utility bill as an advertising vehicle since
its recall is very high and cost effective. You
pay for one insertion and get two ad impressions
free of cost in unique days within 30 days since
the bill is delivered. |
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| Consumer
Promotions |
| You
can run consumer promotion (CP) very effectively
to generate more sales leads and conversions by
approaching targeted areas and do the customization
of advertisement if required. You can place your
dealers’ addresses and contact information
for each city separately. You can convey your advertising
message in English language to Defense Clifton area
residents and send Urdu message to FB area residents. |
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| You
can also use utility
bill for pack redemption schemes. You may ask your
consumers to send empty pack along with photocopy
of your utility bill carrying your advertisement
by normal post mail to participate in lucky draw.
Once you receive the utility bills this means you
have got the 12 months billing history of consumer
to know about his lifestyles. You can use this data
for future CP. |
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| You
can use your advertisement on utility bill as a
promotional coupon to provide discount to potential
consumer. Consumer will submit this part of bill
to retailer or dealer to avail this discount. |
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| Corporate
Campaigns |
| Utility
bill is must seen by the decision maker of home.
This means corporate campaigns will be very effective
and it’s ideal for marketer to run corporate
ads on utility bills since they are always targeting
decision makers and conveying about their product
strength, financial achievement, social contributions
and healthy activities. |
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| Marketing
Research |
| Utility
bill can also be utilized to get primary data by
publishing a simple questionnaire for specific area
to get the right product feedback from your served
markets. |
