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| Download
Media Kit PDF |
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| Media
Comparison |
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| Description |
Utility
Bill |
Newspaper |
TV |
Outdoor |
| Target
Specific City |
Yes |
No
|
No
|
Yes |
Target
Specific Location
Within city
|
Yes |
No |
No |
Yes |
| Reach |
Targeted
|
Reader
Dependent |
Program
Dependent
|
Theoretical |
| Delivery |
Factual
|
Theoretical |
Theoretical |
Theoretical |
|
Exposure
Effectiveness |
Guaranteed
|
No
Guarantee |
No
Guarantee |
No
Guarantee |
| Environment |
Uncluttered
|
Cluttered |
Cluttered |
Cluttered |
| Engagement |
Decision
Maker |
Unknown |
Unknown |
Unknown |
| Duration |
30
days |
One
day |
Campaign |
Campaign |
| Kept
as a Record |
Yes |
No |
No |
No |
| Total
Subscribers |
18.5
million
(only Electricity) |
1.2
million |
8
million |
Unknown |
| Cost
Per Viewer |
Calculated
|
Theoretical |
Theoretical |
Theoretical |
Follow
Up Ads Cost
Within 30 days
|
Zero
Cost |
Yes |
Yes |
Zero
Cost |
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