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| Print
Media Analysis |
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Print
Media Analysis provides data-driven analytical
services for a range of business challenges, specializing
in statistical models for site selection decisions. |
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Below
is a statistical quantitative market analysis
for PowerAD utility bill advertisement against
other print media in different regions of Pakistan. |
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| PowerAD |
| Statistics/Areas |
Punjab |
Sindh |
NWFP |
Balochistan |
Pakistan |
| Total
Population** |
84,622,959
|
38,403,524 |
20,174,526 |
7,465,411 |
150,666,420 |
| Total
WAPDA / KESC Circles |
28 |
8 |
7 |
3 |
46 |
| PowerAD
Circulation |
11,948,181 |
3,790,570 |
2,239,231
|
446,218 |
18,424,137 |
| Viewership
by No. of Persons |
3* |
3* |
3* |
3* |
3* |
| Total
Viewer ship |
35,844,543 |
11,371,521 |
6,717,693 |
1,338,654
|
55,272,411 |
| Viewer
ship %age |
42.35% |
29.61%
|
33.29% |
17.93%
|
36.68% |
| Power
Ad Viewership (99%) |
41.92% |
29.31% |
32.95%
|
17.75% |
36.31% |
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| Newspapers |
| Statistics/Areas |
Punjab |
Sindh |
NWFP |
Balochistan |
Pakistan |
| Newspaper
Circulation *** |
770,938*** |
266,636*** |
81,140*** |
33,385*** |
1152,099*** |
| Viewership
by No. of Persons |
5 |
5 |
5 |
5 |
5 |
| Total
Readership |
3,854,690 |
1,333,180 |
405,700 |
166,925 |
5,760,495 |
Newspaper
Readership in %age
(Overall Population)
|
4.55% |
3.47% |
2.01% |
2.23% |
3.82% |
Newspaper
Ad
Viewer ship in %age (50%)0
|
2.27% |
1.73% |
1% |
1.11% |
1.91% |
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**Pakistan
Readership Report 2003-2004-GALLUP
***National Leading Newspaper (English & Urdu)
Dawn, The News, Daily Times, The Nation, Jang, Nawa-i-Waqt,
Khabrain, Pakistan, Express |
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